Its business model incentivizes the company to promote user content at no charge to the user. But why YouTube? Why that platform?Īside from the billions of users, YouTube is unique among distribution channels. The list goes on and on - people love video, and video gets results.
Nearly 50% of internet users search for product videos before visiting a company’s stores.84% of consumers say they’ve decided to buy a product or service after watching a brand’s video.Emails that include a video have an improved click-through rate of 200-300%.Video surpasses all other channels in user preference - it uses imagery and audio to inform, entertain, and build trust.
YouTube is also built on video, the most impactful medium in the modern era. That’s a lot of eyeballs, and a lot of consumer attention to tap into.īut sheer popularity isn’t the only important factor. Over a quarter of the world’s population watches a YouTube video at least once a month. YouTube is used by over 2 billion people worldwide. YouTube may be the most impactful marketing channel ever created, full-stop. In this post we’ll walk through the process of recording YouTube videos, including tips on equipment, recording, and free screen recording and video editing software to use. So what does it take to record a successful YouTube video?
Most people don’t know their way around cameras, microphones, and internet marketing. If you’re just getting started as a YouTube creator, making a YouTube video can seem daunting.
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